Everything Apple announced in the Sept 10 keynote

The “By innovation only” Apple Event took place the other day and we were very excited for all the announcements, especially the iPhone updates! If you didn’t catch the keynote yourself, here’s what you need to know:

Apple Arcade and Apple TV+

Apple TV+ is the new video streaming subscription service. Launching November 1, this service will also cost $5.99 per month and will include Family Sharing access.

The exciting news is if you buy any Mac, iPhone, iPad or Apple TV starting now, you’ll get a whole year of Apple TV+ for free! The service will be launching with five original TV shows and more will be added every month.

The first things to be announced were updates to two of Apple’s upcoming services, Apple Arcade and AppleTV+.

Apple Arcade will launch September 19 and will be priced at $5.99 per month, which includes Family Sharing access of up to six people. There will also be a one-month free trial so you can test it out. Apple says there will be new games added every month, with a ton of games already available.




Tim Cook surprised us with an announcement of a new entry-level iPad. The successor to the 9.7inch iPad is an all-new 10.2inch iPad. It has a larger display than before and will come with iPadOS 13, Apple’s Smart Connector, Apple Pencil support, the A10 Fusion processor and more.
Talk to us to pre-order now!

Learn more about the newest iPad here.

Apple Watch

Next, Apple announced the Apple Watch Series 5, with the first ever always-on display. This display will work intelligently, so when your wrist is down, the screen will be dimmed but the time will still be visible. When you raise your wrist or tap the screen the display will return to full brightness.

The emergency services were also highlighted. With the Series 5, users with the cellular models can now make international calls to emergency services, no matter where the watch was purchased or whether cellular services have been activated.

The Apple Watch Series 5 is available in a range of materials, including aluminum, stainless steel, ceramic, and an all-new titanium.


Now the moment we’ve all been waiting for, the iPhone announcements.


iPhone 11

Apple started by announcing a follow-up to the iPhoneXR, the iPhone 11. The highlight was of course the camera. The new camera features wide and ultra-wide lenses, giving you the ability to adjust the cropping and zoom. There’s also a new night mode that comes on automatically, brightens photos, and reduces noise in low-light situations, plus a next-generation Smart HDR.

They also announced a new video recording feature, QuickTake, which makes it easier to take videos by long-pressing on the camera shutter button. Video is 4K quality at 60 fps, as well as slo-mo, time-lapse, and expanded dynamic range.

The front-facing iPhone 11 camera has been updated to 12 MP with wide-angle selfie support in landscape. You can also take 4K video at 60 fps, as well as slow-mo videos.

It’s powered by Apple’s new A13 Bionic chip, its faster processor ever. The iPhone 11 has a one-hour-longer battery life than the iPhone XS.

The iPhone 11 is available in six colors: black, white, red, purple, green, and yellow. The iPhone 11 also features a new anodized aluminum finish, which is meant to be more durable.

Starting from $979.

iPhone 11 Pro and Pro Max

Last but not least, Apple announced the iPhone 11 Pro and Pro Max.


The new iPhone 11 Pro line features a triple-camera setup on the back, which includes a telephoto lens, a wide angle lens, and a super wide angle lens. The new super wide angle lens is shown in the Camera app as a 0.5x button. Just zoom out to see more and take wider shots, from 0.5x to 2x. The ultra-wide has an f/2.4 aperture with a 120-degree field of view.

The iPhone 11 Pro also includes Night mode.

It also includes Apple’s new A13 Bionic chip and up to 4 hours longer battery life than the iPhoneXS on the Pro and up to 5 hours longer battery life on the Pro Max than the iPhone XS Max.

They all feature a matte finish in four different colour: midnight green, space gray, silver, and gold.

The Pro is starting from $1,379 and the Pro Max is starting from $1,519.

If you have any questions about the latest announcements or want to pre-order your favourite new tech, get in touch with us!